Wanna Get Away Plus Launch
My Digital Experience team delivered the digital experience for Southwest’s launch of Wanna Get Away Plus—a new fare product that fills the gap between the value-focused Wanna Get Away fare and the premium Anytime fare.
What Launched
Wanna Get Away Plus
The new fare product offers customers more flexibility without the premium price:
- Transferable Flight Credit - Option to transfer your credit to another Rapid Rewards Member
- Same-day change eligibility - Flexibility to adjust travel plans
- 8 Rapid Rewards points per dollar - Enhanced earning compared to the base fare
Enhanced Premium Fares
Alongside the new product, we also enhanced existing fares:
Anytime Fare Enhancements:
- EarlyBird automatic check-in now included
- Priority and Express Lane access
- New option for Transferable Flight Credit
Business Select Enhancements:
- New option for Transferable Flight Credit alongside the refundable option
Digital Experience
The team delivered a comprehensive digital implementation:
- Product merchandising across all booking flows
- Clear fare comparison helping customers understand their options
- Upsell integration at key decision points in the shopping flow
- Mobile shopping upsells in the app experience
- View Trip upsells for post-booking upgrades
- Direct upgrade links for easy fare changes
Customer Value
This launch gave customers more choice in how they fly Southwest. The new Wanna Get Away Plus fare provides the flexibility many travelers want—like transferable credits and same-day changes—at a price point between our most affordable and premium options.
Delivered the complete digital experience for Southwest's biggest fare product launch in years.
