Uplift Installment Payments Expansion

My Digital Experience team expanded the visibility and availability of Uplift installment payments, giving customers more flexibility in how they pay for travel.

The Expansion

Platform Coverage

We launched Uplift across all digital channels:

• Desktop web - Full booking flow integration
• Mobile web - Consistent experience on mobile browsers
• iOS app - Native app integration
• Android app - Completed the cross-platform rollout (January 2022)

Placement Optimization

We added Uplift messaging at key decision points:

• Price page - Early visibility when customers are considering options
• Purchase page - Stacked payments layout featuring all payment options
• Low Fare Calendar - Messaging for price-conscious shoppers

Testing & Results

We validated each placement through A/B testing:

Price Page Test (March 2022)

• Air transaction rate remained flat—no negative impact
• Uplift usage increased by 26%
• Average order value $2 higher for those seeing the message

Low Fare Calendar Test

• Significant increase in Uplift adoption
• No impact to overall booking rate
• Strong fit for price-conscious customers

Overall Impact

• 59% increase in daily Uplift transactions
• Successful expansion without cannibalizing other payment methods

Customer Value

Installment payments make travel more accessible by spreading the cost over time. By featuring Uplift more prominently across the booking experience, we give customers clear visibility into this option when they’re making purchase decisions—helping more people take the trips they want to take.

Installment payment messaging on the price page

Uplift visibility across multiple touchpoints in the booking flow