SWABIZ Mobile Booking
My Digital Experience team extended SWABIZ corporate booking capabilities to mobile platforms, enabling business travelers to access their corporate discounts and booking features from any device.
The Problem
SWABIZ customers—business travelers booking through their company’s corporate travel program—did not have a mobile-friendly channel to book flights. This limitation caused several issues:
- Customer complaints from account managers about lack of mobile access
- Bookings outside the contract when travelers used personal booking channels
- Lost visibility into corporate travel spending
- Competitive disadvantage as other airlines offered mobile business booking
The Solution
We launched full SWABIZ booking capabilities across mobile platforms:
Mobile Web
- Complete SWABIZ booking flow optimized for mobile browsers
- Access to corporate discounts and negotiated fares
- Ghost card payment support
- IRN (Internal Reference Number) tracking
Native Apps (iOS & Android)
- SWABIZ booking integrated into the Southwest mobile apps
- Same corporate features as desktop experience
- Seamless authentication with business credentials
Key Features
The mobile SWABIZ experience includes all the capabilities business travelers need:
- Corporate discounts - Access to negotiated contract fares
- Ghost cards - Company payment cards for direct billing
- IRN support - Internal reference numbers for expense tracking
- Travel policy compliance - Booking within corporate guidelines
- Reporting - Transactions properly attributed for corporate reporting
Results
The mobile launch delivered value for both travelers and corporate accounts:
- Increased SWABIZ adoption through mobile convenience
- Better contract compliance with easier access to corporate booking
- Improved customer satisfaction from account managers
- New SWABIZ customers due to increased product awareness
Business Value
By meeting business travelers where they are—on their mobile devices—we made it easier for companies to realize the full value of their Southwest corporate travel program. Travelers get the convenience of mobile booking while companies maintain visibility and control over their travel spend.
Launched SWABIZ booking on mobile web and native apps, giving business travelers corporate discount access on any device.
