IFEC Hamburger Menu Refresh
My Digital Experience team refreshed the inflight entertainment and connectivity (IFEC) portal hamburger menu, improving navigation and creating consistency in how we present features to passengers.
The Problem
The existing IFEC navigation had grown organically, creating issues:
- Buried popular features - Customer favorites not prominently placed
- Inconsistent naming - Same features called different things in different places
- Confusing organization - Menu structure didn’t match how customers think
- Discovery challenges - Passengers missing valuable features
The Solution
We redesigned the hamburger menu with customer behavior as the guide:
Reorganized Structure
- Customer favorites at top - Most-used features immediately accessible
- Logical grouping - Related features organized together
- Clear hierarchy - Primary actions emphasized, secondary options accessible
- Streamlined options - Removed redundant or low-value items
Naming Alignment
- Consistent product names across the entire portal
- Clear, descriptive labels that match customer expectations
- Alignment with marketing and communications terminology
- Reduced confusion from conflicting terminology
Added Functionality
- Enhanced navigation capabilities
- Improved visual design
- Better touch targets for mobile devices
- Clearer visual feedback on selection
Customer Benefits
The refreshed menu improves the inflight experience:
- Faster access to popular features like movies and live TV
- Easier discovery of available content and services
- Less confusion with consistent naming
- Smoother navigation with logical organization
Design Principles
The refresh followed key principles:
- Data-driven priorities - Usage analytics informed menu order
- Customer language - Labels use terms passengers understand
- Simplicity - Fewer clicks to reach popular destinations
- Consistency - Same experience regardless of aircraft or route
Results
The menu refresh delivered improved usability:
- Increased feature usage for previously buried options
- Reduced navigation time to popular content
- Positive passenger feedback on easier-to-use interface
- Consistent experience across the IFEC platform
Ongoing Optimization
This refresh established a framework for ongoing navigation optimization. As new features launch and customer preferences evolve, the menu structure adapts to ensure the most valuable features remain easy to find.
Refreshed IFEC portal navigation, reorganizing menu to surface customer favorites and aligning product naming across the experience.
