Frequent Travelers Feature
My Digital Experience team launched Frequent Travelers, allowing customers to save their travel companions and quickly add them to future bookings.
The Feature
Frequent Travelers makes it easy to book with the people you travel with most:
- Save companion details - Store name, birthdate, and other required information
- Quick add during booking - Select saved travelers instead of re-entering details
- Edit anytime - Update stored information as needed
- Secure storage - Companion data safely stored in your account
Cross-Platform Launch
We rolled out this feature across all digital channels:
Mobile First (April 2022)
- iOS app
- Android app
- Mobile web
Desktop (February 2022)
- Full site experience with same capabilities
Adoption Results
The feature saw strong early adoption:
- Thousands of travelers saved within the first week
- High engagement from both mobile app and web users
- Reduced booking time for repeat travelers
Account Integration
The feature integrates seamlessly with the Southwest account:
- Access via My Account section
- Quick links from the booking flow
- Synced across all devices
Customer Value
For customers who frequently travel with family, friends, or colleagues, this feature saves significant time. Instead of re-entering passenger details for each booking, travelers can simply select from their saved list and complete their purchase faster.
Save your travel companions once, book with them instantly—keeping Southwest competitive with time-saving features.
