Google has just taken a giant leap into Travel through its recent $700m USD acquisition of the mathematician-heavy Ivy-leaugers at ITA Software. TechCrunch has a great write-up of the acquisition Google now has a foothold into flight pricing – and a powerful one at that. ITA’s QPX flight shopping and pricing engine has won rave reviews…… Continue reading Google Goes Travel – Purchases ITA Software for $700m
Category: Social Media
When Travel Social Media Strikes Back
Social Media has taken the travel industry by storm – blasting into Marketing and Technology groups just like the web did in the late 90’s. Just like any storm, social media interactions are often a fast and furious ride through changing Customer sentiment. That desire to be the first brand with a a million Facebook…… Continue reading When Travel Social Media Strikes Back