Author: Mark Hursh
Auto Archive your Gmail Emails
Sharing this helpful tip to quickly archive out emails after they have languished in your inbox for 2 days. With so many alerts from devices and accounts I often spend time needlessly archive old e-mails that I’ve already read, but haven’t spent the energy to archive.Here’s a helpful write up on Medium to do just…… Continue reading Auto Archive your Gmail Emails
2021 Photo Favs
Value added upselling
The digital team I am fortunate to lead launched tests to improve awareness of additional fares available while booking on Southwest.com Both tests helped Customers learn more about these fares and improved conversion rates while also not having any negative impact on non-upsell shopping rates. Trip Extras messaging on www.southwest.com Upgrade messaging in the Southwest…… Continue reading Value added upselling
Low Code Digital Experience Messaging
During the pandemic we leveraged a number of low-code tools while at Southwest to improve Customer awareness about new policies and procedures. The team that I am fortunate to lead at the time leveraged these tools for things like such as new check-in policies for travel into the US as well as for awareness generation…… Continue reading Low Code Digital Experience Messaging