The Digital Team that I am fortunate to lead at Southwest recently launched a new Digital Advisor feature using Qualtrics. This low-code effort allowed us to quickly serve up key information to help Customers get ready for their trip. This feature is one step in testing additional ways to better prepare Customers for travel across the entire Customer journey across multiple touchpoint including web, app, e-mail, kiosk, and airport signage.
In the first week over 1,000 Customers leveraged this feature to better be prepared for travel.
